Re-Branding | Saint John’s School



Saint John’s School is a non-profit, college preparatory, nonsectarian, coeducational day school founded in 1915. The school, located in a residential area of Condado, in San Juan, Puerto Rico, has an enrollment of over 800 students from pre pre-kinder to grade twelve. Instruction is mostly in English with the exception of language courses.

In 2018 as a graphic designer, I had the privilege of working with the agency Gravital, formerly known as Vuelo 6, to undertake a comprehensive brand identity redesign for Saint John's School in San Juan, Puerto Rico. This project involved the creation of a new official seal for the school, inspired by the emblems of the most prestigious universities worldwide. Each element of the seal was carefully designed to reflect the school's rich cultural heritage and commitment to academic excellence in a way that is elegant, sophisticated, minimal, yet highly recognizable.


Agency: Publicis Groupe | Badillo Saatchi Saatchi, Puerto Rico

Year: 2021

Brand Identity / Strategy / Creative Direction / Art Direction / Design