Throughout my career, I’ve collaborated with local and international brands, agencies, and clients of all sizes, designing everything from strategic brand identities and 360° campaigns to immersive experiences that merge technology with design. My work is rooted in combining functionality with aesthetics, delivering solutions that are both visually captivating and strategically effective.

Experience

Award-Winning Campaigns: I’ve conceptualized and executed campaigns like "Sofía", combining cutting-edge strategies with impactful storytelling to address pressing social issues.

Cultural and Community Production:
My work includes projects that engage and empower communities, such as:

• Registro: Designed and produced an educational card game in collaboration with SHPO (State Historic Preservation Office), fostering civic awareness and heritage conservation through creativity.

• Federico Degetau Historical Museum: Designed and produced this culturally significant museum for the State Historic Preservation Office, highlighting Puerto Rican heritage and its preservation.

• Co-labora: Founded a collaborative space in Puerto Rico that merges co-working with community-driven initiatives, creating opportunities for co-creation, networking, and personal growth.

Innovative Experiences: I’ve pioneered interactive events like Dream Forest, utilizing augmented reality to redefine immersive event design in Puerto Rico.

Philosophy and Commitment

I believe in the power of design to solve real-world challenges and create lasting impact. My work is guided by the pursuit of innovative solutions, the protection of Puerto Rican interests, and the growth of our local economy. As the founder of Co-labora, a collaborative space in Miramar, I’ve created a platform to foster individual and collective growth, using creativity as a catalyst for change.

Awards & Achievements

Premio Cúspide 2018

• Silver Cúspide Award in the Student Category at the Festival Nacional de Publicidad Cúspide 2018, representing the Escuela de Artes Plásticas y Diseño de Puerto Rico.

El Ojo de Iberoamérica 2021 (Campaign: "Sofía")

• Silver – Content Category (CT5 – Influencers).

• Bronze – Media Category (CM5 – Public Welfare and Government Messages).

• Bronze – Media Category (CM12 – Influencer).

• Shortlist – Digital & Social Category (DS5 – Influencer).

• Shortlist – Local Category, Best Idea of the Country (Puerto Rico).

FIAP 2021 (Campaign: "Sofía")

• Gold – Best Use of Influencers on Any Platform.

• Silver – Social Content Formats.

• Silver – Best Social Responsibility Campaign.

• Bronze – Innovation in Public Relations.

• Finalist – Innovation in Social Media.

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