¡Registro!
Oficina Estatal de Conservación Histórica de PR
As Creative Director and Lead Designer, I had the honor of designing and producing "¡Registro!", an innovative educational card game that celebrates and showcases Puerto Rico's historical heritage. This project is a representation of Puerto Rican talent and creativity, being entirely conceived, designed, and printed on our island.
The concept for this game was conceived by Evelyn M. Villalobos Rivera, an architect and Historical Property Specialist, inspired by Gloria Ortíz Lugo, Deputy Director of the State Office of Historical Conservation. Their vision was to create a game that would capture the attention of children and young adults and at the same time challenge the knowledge of experts and professionals in historical property.
My challenge was to develop and execute a unique visual style for the game. I began by developing a basic graphic identity, including the logo and its variations, the selection of typography and color palettes, and the overall design style that would be reflected in each of the game's 108 cards, each one representing a historical property in a different municipality in Puerto Rico.
To face the monumental task of designing and illustrating all the cards in less than two months, I decided to collaborate with the talented designers Gerardo Vélez and Lowry Torres. Together, we were able to divide and complete the illustrations within the set timeframe, achieving a design that was approved from the first round by director and architect Carlos Rubio, avoiding revisions in the design phase.
Parallel to the design of the cards, I worked on the design of the game box and rules, ensuring that the entire visual ensemble was coherent and appealing.
Besides the creative and design work, this project required intensive project management, effectively carried out by Kristy Peterbauer. Her meticulous coordination ensured that the production and printing process was efficiently and entirely carried out by Puerto Rican hands, entrusting the printing to the local Graphic Printing.
The final result is "¡Registro!", a game that represents an exciting journey through the history and heritage of Puerto Rico. I am immensely proud of having led and participated in the visual creation of this project, which not only showcases local talent but also contributes to the historical and cultural education of our island. This innovative card game is a true celebration of our Puerto Rican identity and a milestone in my professional career.
Join us on this historical and cultural adventure! Get your own "¡Registro!" card game and dive into the rich heritage of Puerto Rico. We invite you to stop by the Office of Historical Conservation to pick up your card pack. Don't miss out on the opportunity to explore our heritage in a fun and innovative way!
