Tukas 360° Brand
This project, developed in 2021 alongside Ruth, marked a key moment in my professional journey. It was created during a time of transition, as I was returning to freelance work in the midst of the pandemic, and became my first project where I fully integrated a 360 brand vision in a complete and strategic way.
At the heart of the brand was a deeply personal story. Tukas was born from Ruth’s lifelong connection to animals, shaped by her childhood in Puerto Rico, surrounded by nature, pets, and a family that nurtured her love and respect for them. That emotional foundation later evolved through her bond with City, a beloved dog whose memory became a turning point in the brand’s origin. From that experience came the desire to create meaningful, lasting keepsakes through photography, giving pet owners the opportunity to preserve the love, joy, and companionship their animals bring into their lives.
The process extended from brand strategy and consulting sessions to the development of the visual identity and its main touchpoints. A strong foundation was built through the brand manual, launch grid design, and website design, ensuring visual coherence, strategic clarity, and an aligned presence across every stage of the brand’s introduction.
To support the brand’s launch and communication, the project also included the design of collateral pieces and a series of social media carousels created to introduce the brand with clarity, warmth, and emotional resonance. These assets helped translate the brand story into approachable visual content, building anticipation and connection with its audience. The launch closed with a giveaway campaign, designed as an engaging first touchpoint to generate visibility, invite participation, and create an initial community around the brand.
Agency: N Studio
Year: 2022
Brand Identity / Art Direction / Design